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This is the task of actually getting your content onto the appropriate platforms at the appropriate time.

It’s the art of creating appropriate types of content for each platform to connect with the audience there. This is the most visible component of social media marketing. Social media marketing activities can include:

Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social marketers do a lot more than scroll through TikTok all day. There’s also potential for building a sense of community, which creates brand loyalty. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. The intended outcomes can range from the somewhat abstract (like brand building) to the very specific (like selling products through social commerce).Īt its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.